The advertising technology sector is experiencing robust growth, with the online advertising market projected to reach $257.9 billion in 2024 and $431.7 billion by 2029. This surge is fueled by innovative services and platforms, including the recently launched editorial advertising platform, which aims to enhance the value of paid content. Here are ten fast-growing startups poised to capitalize on this upward trend.
- Copy.AI
- 5-Year Search Growth: 2,050%
- Year Founded: 2020
- Funding: $16.9M
- Location: Memphis, Tennessee
- Overview: This AI-driven platform helps businesses create high-quality marketing content, particularly for agencies and E-commerce brands, enhancing engagement and conversion rates.
- Prizeout
- 5-Year Search Growth: 8,500%
- Year Founded: 2019
- Funding: $37.5M
- Location: New York, New York
- Overview: A digital gift card marketplace that partners with brands to boost sales through exclusive gift card offers, enticing consumers with added value.
- GoHighLevel
- 5-Year Search Growth: 9,500%
- Year Founded: 2018
- Funding: $60M
- Location: Dallas, Texas
- Overview: An all-in-one marketing platform designed for agencies and businesses, providing tools for ad tracking, analytics, and comprehensive campaign management.
- Kevel
- 5-Year Search Growth: 75%
- Year Founded: 2010
- Funding: $45.2M
- Location: Durham, North Carolina
- Overview: Formerly known as Adzerk, Kevel offers a development platform for custom ad servers, enabling businesses to integrate native ads and sponsored listings seamlessly.
- Minea
- 5-Year Search Growth: 250%
- Year Founded: 2020
- Funding: Undisclosed
- Location: United States
- Overview: An ad tracking tool that consolidates e-commerce functionalities, Minea helps users analyze competitors and ad performance across major social platforms.
- StackAdapt
- 5-Year Search Growth: 308%
- Year Founded: 2013
- Funding: $1.6M
- Location: Toronto, Canada
- Overview: A programmatic advertising platform providing extensive native ad inventory and a suite of tools for campaign management and insights.
- Zappi
- 5-Year Search Growth: 221%
- Year Founded: 2012
- Funding: $192.6M
- Location: London, England
- Overview: This consumer insights platform leverages AI to deliver fast market research results, enabling brands to make informed advertising and product development decisions.
- Brave
- 5-Year Search Growth: 68%
- Year Founded: 2015
- Funding: $42.3M
- Location: San Francisco, California
- Overview: A privacy-focused web browser that transforms the ad ecosystem through micropayments and revenue-sharing models, enhancing user engagement.
- Vidsy
- 5-Year Search Growth: 21%
- Year Founded: 2014
- Funding: $24M
- Location: London, UK
- Overview: Vidsy specializes in creating compelling video ads, offering creative strategy support and collaboration with over 5,000 global creators.
- Emerging Trend
- Overview: Recently, Medialister launched an innovative editorial advertising platform aimed at optimizing paid content, showcasing the ongoing evolution in the AdTech landscape. Although too new to feature in this ranking, its emergence highlights the growing demand for effective advertising solutions.
Conclusion
While traditional digital ad spending faced challenges during the pandemic, the industry is witnessing a resurgence, especially in connected TV (CTV) and mobile advertising. The startups highlighted in this list are strategically positioned to thrive in this evolving landscape, focusing on innovation in content creation, privacy, and data protection.